Polahole - Graduation project 2013

Marco Federico Cagnoni investigated about the origin of photography by redesigning, a pinhole instant camera that combines the possibility of shooting without the use of lens, with the will to impress the image on a self-developing film. Polahole, is a term that derives from the fusion of Polaroid and Pinhole, is an object designed for his Bachelor degrees at the ISIA Design Florence.

In an age in which the image is taken and shared on Instagram or on other social networks without even stopping to look at it, the designer/artist redesigns a completely manual object both in use and in construction: the machine is also sustainable as it is composed of 83% wood and 17% metal, easily disposable materials that do not pollute the environment. The photographs obtained are in this way unrepeatable, and the work of this artist becomes a reflection on the control of technology by man and against the standardisation of images.
The unpredictability of the shot, both in the frame and in the display, as the instrument is not equipped with a lens, viewfinder or a light meter, is combined with the charm of the manual dexterity of each single operation and with particular technical features such as a corner extremely large, similar to that of the human eye (about 140 degrees), and an unlimited depth of field since the fire tends to infinity, leading to a final result that is not very descriptive but completely artistic.
The effects seen on the photos are real, not created in post production, in fact the interesting aspect of this research is uncertainty, the results are not known until the moment of development. Even if the image that is obtained is not very visible, blurred, ruined, the artist, in contrast to the high definition of today's images, always accepts the results, because what interests him most is the process that exists behind every shot: light control and exposure times in all weather conditions; development chemistry; framing not definable with certainty during shooting; the wide-angle perspective that changes the perception of the subjects. Imperfection thus becomes the element that brings out a soul to objects, be they monuments, architectures, portraits, open or closed spaces.
When the photographer investigates mixed spaces that flee from the inside to the outside, he also discovers the "democracy" of the instrument: from the furniture of the house, to the people, outside the window everything is sharp in the same way, everything is in focus, all subjects have the same importance. Pinhole photography in fact amplifies the space and expands the time, makes everyday stories become monumental stories, let the remembers becomes Memories.

Annalisa Filonzi curator of the exhibition: POLAHOLE – fotografia stenopeica istantanea analogica manuale sostenibile, at AOCF58 Bruno Lisi Gallery, Rome


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